Welcome to Southern Nationalist Network

Member Login

Lost your password?

Not a member yet? Sign Up!

On message: Winning with our memes

October 17, 2012
By

Marine Le Pen (left) & Steeve Briois (right) of the National Front

In the past it was always globalists, anti-traditionalists, anti-Whites and the Left in general who were on the same page. They worked together. Unlike the Right, which was quick to denounce the far-Right, the Left never denounced the far-Left. They drew energy and ideas from each other (and especially their more radical allies) and they stayed on message. They were relentless with their message. They boiled down their ideas to simple slogans that anyone could repeat. It worked.

Things have changed. Today, for example, in my Twitter feed was an article from the National Front (the largest French nationalist party) which uses the term ‘anti-French and anti-White’ just as we Southern nationalists use the term ‘anti-Southern and anti-White.’ In fact, they put the words ‘anti-français et anti-blanc‘ in the title of their article. This was not just an opinion piece by a National Front supporter; it was an article posted on their site by Steeve Briois, the Secretary General of their party. Remember that this is a party whose presidential candidate, Marine Le Pen, received 17.9% of the national vote in 2012, finishing a strong third in a crowded field in which the winner got only 28.6%. Polls from earlier this year also showed that Le Pen was the most popular candidate among French youth. So, the use of this meme ‘anti-French and anti-White’ by National Front leaders is not insignificant.

The article from Briois was not without problems. For example, it uses the term ‘racist’ and ‘racism.’ In one case, Briois attempts to co-opt the term by writing ‘anti-White racism.’ However, this term was created by our enemies in the 1920s. The communists who invented the word have spent almost a century spreading it to the general public. Billions of dollars in advertising have been spent promoting it, drilling it into the heads of people in the West to promote a sense of racial guilt and self-hatred on the part of White people. It’s their meme, not ours. They have already defined it. At this point it would take billions of dollars in advertising and probably a generation of educating young people in order to co-opt this word. That is money and time that we do not have. Attempting to co-opt ‘racism’ and ‘racist’ is pointless. It is a battle we do not have to fight. We have our own memes (such as ‘anti-racist is just a code word for anti-White’) and they are quite effective. They are being adopted, generally speaking, by nationalists across the Western world. Increasingly, we are on message, pounding home our message about White genocide. We are not fighting ‘anti-White racism’; we’re fighting White genocide. We’re not fighting a double standard; we’re fighting for our survival. We’re not fighting a liberal media; we’re fighting an anti-White media. We’re not fighting liberals; we’re fighting anti-Whites. Our enemies and even those who think they are on our side will attempt to side-track us and take us off message. They will attempt to re-word what we say and soften our message, thereby diluting our strength. This is something we cannot allow them to do. Rather, we want to come back to our memes again and again. We want to insist on our own terms and not allow these terms to be watered down.

The use of ‘anti-French and anti-White’ by Briois shows where our memes can take us. We should be encouraged by this. It’s inspiring to see nationalists throughout the Western world coming on message. As Southern nationalists, we can certainly do our part. We can popularise ‘anti-Southern and anti-White.’ We want to make it an everyday phrase in our culture. If we do so, sooner rather than later, we’ll hear Southern leaders, politicians and media figures coming out on message, repeating our memes back to us and the Southern people. That will be a wonderful day. It’s something to work towards.

Share

Tags: , , , ,

2 Responses to On message: Winning with our memes

  1. Jared on October 17, 2012 at 11:58 am

    Great news and perhaps an even better commentary and analysis, Michael!

  2. Michael on October 17, 2012 at 12:02 pm

    Yes, it’s good news, Jared. And thanks for the kind words.

Leave a Reply



Images